About Me

CHRISTMAS DINNER 2021. I’m eating a slice of my mother’s lasagna, and I start to gasp for air. While the rest of the family sits frozen in horror because choking is scary, I stumble into the kitchen and tap in my brother-in-law. He performs the first and only Heimlich maneuver of my life with New-York-restaurant-poster-level execution. (I really can’t recommend familiarizing yourself with a firefighter enough.) Cheese and lean beef go everywhere. Christmas was pretty bad vibes after that, and I haven’t looked at a lasagna since. As of this writing, I’m proudly three years off the meat sauce. Anyway, here’s my email again: CRAIGSHERVIN@GMAIL.COM.

Edit: I ate some lasagna last night

Experience

Mischief USA. Creative Director.
(Present)

Mischief USA. Associate Creative Director.
(2023-2025)

Le Truc. Associate Creative Director.
(2021-2023)

Goodby Silverstein & Partners NY. Senior copywriter.
(2019-2021)

Goodby Silverstein & Partners SF. Copywriter.
(2014-2018)

Awards

Cannes 🦁

Grand Prix for Good - Working With Cancer (2023)
Gold - Working With Cancer (2023)

One Show ✏️

Gold - PayPal Holiday (2019)
Bronze - Working with Cancer (2023)
Bronze x3 - BMW Certified (2019)

Webbys 🕸️

Nominee - Weird Websites - Kenny Log-Ins (2024)

D&AD ✎

Still shut out.

Effie’s 📈

Gold - Cash App (2025)
Silver - Coors Light Time Capsule (2025)
Silver - Blue Moon Not Not Drinking (2025)

Clios 🏆

Grand Clio - Working with Cancer (2024)
Gold x2 - Working with Cancer (2024)
Silver - Film :30 - Cash App (2024)
Bronze- Tubi Free For Everyone (2025)
Bronze- Coors Light Time Capsule (2025)
Bronze- Golden State Warriors (2019)

Radio Mercury Awards 📻

Winner - Innovation - Liberty Mutual (2022)

Education

The Creative Circus. (2013)

University of Miami FL. (2011) Go Canes.